chapter one Advertising Today in addition to How We Got Here MKT 340 Principles of Advertis

chapter one Advertising Today in addition to How We Got Here MKT 340 Principles of Advertis www.phwiki.com

chapter one Advertising Today in addition to How We Got Here MKT 340 Principles of Advertis

Loew, Morgan, Investigative Reporter has reference to this Academic Journal, PHwiki organized this Journal chapter one Advertising Today in addition to How We Got Here MKT 340 Principles of Advertising Dr Freddy Lee flee@calstatela.edu, STF 915 Essentials of Contemporary Advertising 3 Quizzes, 1 Final Objectives Define advertising in addition to differentiate it from other as long as ms of marketing communications Explain the role advertising plays in business in addition to marketing Explain the importance of advertising in a free-market economy

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Objectives-2 Discuss how advertising evolved with the history of commerce Explore the impact of advertising on society yesterday, today, in addition to tomorrow Advertising The structured in addition to composed nonpersonal communication of in as long as mation, usually paid as long as in addition to usually persuasive in nature, about products (goods, services, in addition to ideas) by identified sponsors through various media Functional Divisions in Business Operations Finance Marketing

Marketing Marketing is the process of planning in addition to executing the conception, pricing, distribution, in addition to promotion of ideas, goods, in addition to services to create exchanges that satisfy the perceived needs, wants, in addition to objectives of individuals in addition to organizations The Marketing Mix Product Place Price Promotion Exhibit 1-1 Advertising in addition to the Marketing Process

Free Market Economics Self-interest Complete in as long as mation Many buyers in addition to sellers Absence of externalities Exhibit 1-2 Functions in addition to Effects of Advertising as a Marketing Tool To identify in addition to differentiate products To communicate in as long as mation To induce consumers to try new product in addition to to suggest reuse To stimulate distribution To increase product use To build value, br in addition to preference, in addition to loyalty To lower overall cost of sales Evolution of Advertising Preindustrial Age Industrializing Age Industrial Age Postindustrial Age The Interactive Age

Industrializing Age The Industrial Age Birth of product differentiation Consumer packaged goods introduced Shift from production orientation to sales orientation Heavy national br in addition to advertising Marketing in the Industrial Age Product differentiation Market segmentation Positioning

The Postindustrial Age Demarketing emerges in the postindustrial age: This ad shows the dangers of driving while using a mobile phone Economic Factors During the Postindustrial Age Aging of traditional products with a corresponding growth in competition Growing affluence in addition to sophistication of the consuming public Competition, intensified by lower trade barriers in addition to growing international trade The Interactive Age Mass media shifts to “narrowcasting” as technology empowers consumers

Integrated Marketing Communications Relationship marketing Consistency Integration throughout Major Developments Affecting Advertising Pure Food in addition to Drug Act (1906) Federal Trade Commission Act (1914) Development of Professional Groups Bill as long as Consumer Rights (1962) Right to safety Right to choose Right to in as long as mation Right to be heard Key Terms-1 Advertising Br in addition to ing Consumer packaged goods Consumers Demarketing Externalities Goods Ideas Industrial age Industrializing age Marketing Marketing communications Marketing mix Market segmentation Medium

Key Terms-2 Narrowcasting Personal video recorders Positioning Postindustrial age Preindustrial age Product Product differentiation Public service announcements Sales promotion Services Unique selling proposition Word of mouth advertising

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Loew, Morgan Investigative Reporter

Loew, Morgan is from United States and they belong to KPHO-TV and they are from  Phoenix, United States got related to this Particular Journal. and Loew, Morgan deal with the subjects like Investigative Reporting

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