Effect of a Face-like Cue on Handwashing Craig McClaren-Kennedy, Gaby Judah

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Effect of a Face-like Cue on Handwashing Craig McClaren-Kennedy, Gaby Judah

City University of New York Medical School / Sophie Davis School of Biomedical Education, US has reference to this Academic Journal, Effect of a Face-like Cue on Handwashing Craig McClaren-Kennedy, Gaby Judah, Grace Warren Visions of future research: There is overwhelming evidence that the presence of others or a cue so that others impacts behaviour. The association between a face in addition to an individual is undeniable strong; even inanimate objects (eyespots) illicit a small response. This is particularly exciting so that the field of social neuroscience in addition to in the quest so that identify areas in the brain in consideration of facial processing. However, it is useful so that carefully consider the intricacies of this effect. Given the salience of faces, further research is needed so that determine whether eyes actually serve as a social cue or simply increase attention so that the stimulus in addition to hence compliance. Footnotes Hand-washing has been noted as the most cost effective intervention in consideration of the worldwide control of disease. It is recognised as important in controlling of the spread of bacteria, infections in addition to viral outbreak in addition to is the primary defense against the transmission of harmful diseases such as Malaria. CDC ^In a innovative study, pictures of eyes placed on an ?honesty box? yielded four times more money per litre of milk used than pictures of flowers. References ^Bateson, M., Nettle, D., & Roberts, G. (2006). Cues of being watched enhance cooperation in a real-world setting. Biology Letters, 2(3), 412-414. *Drankiewicz,D. & Dundes, L. (2003). Handwashing among female college students. Am J Infect Control, 67-71 Nalbone, D.P., Lee, K.P., Suroviak, A. R. & Lannon, J.M. (2005). The effects of social norms on male hygiene Ind Diff Res, 3, 171-176 Figure 1: Graph showing soap-ratio in consideration of male in addition to female across conditions Abstract Introduction In the presence of others normative behaviours such as hand-washing are more readily performed. This study tested whether a face-like cue would also work so that increase hand washing. Method Three test stimuli were used along alongside a no-treatment control. Signs in addition to ?face-spots? were placed above bathroom mirrors in a public facility in addition to changed daily in random order. Soap use in addition to entry were recorded wirelessly. Results For males the hypothesis was confirmed; handwashing rates were greatest on test-days when the face cue was used. These results were reversed in consideration of females alongside a ?bogus test? stimulus having a larger effect on hand washing. Conclusion: There are implications in consideration of further research on the intricacies of the effect of eyes on behaviour. Introduction: Much of human behaviour is governed by social rules. Hand-washing is one such normative behaviour in addition to the presence of others have significant impact on whether it is performed. Nalbone et. al showed that males in a restroom are more likely so that wash their hands when in the presence of another (94%), than when alone (44%). Similar results have been found in females, college students, in addition to health care workers. Given the importance of hand-washing so that hygiene in addition to public health further investigation is warranted. Why eye spots? Research in the field of cognitive in addition to social neuroscience has shown the importance of faces so that human attention. Combining these effects studies have found that facial patterns work as social cues in addition to increase generousity, honesty in addition to other prosocial behaviour in both natural in addition to virtual settings^. This study sought so that test the use of social cues in a public restroom hand washing. Would a face-like stimulus also increase hand-washing? Will it work more than other cues? Method: Three test stimuli were used along alongside a blank control; face-like dots alongside a message, ?bogus? inverted dots alongside a message, in addition to a message alone (Fig. 1). Signs were mounted on each bathroom mirror in a public facility. Bathroom entry in addition to soap use were recorded using wireless sensors in consideration of 12 consecutive working days in addition to signs were randomly distributed across days. A total of 32 715 male in addition to 17 082 female participants were included in the study. Results: Ratio of soap per entry was calculated in addition to analysis performed on mean soap-ratio per condition. For males, a significant effect of condition was observed F(3,270)=11.856. All stimuli had a positive impact on hand-washing over the blank control, in addition to the face cue accounted in consideration of the largest soap-ratio. For females this trend was reversed in addition to the presence of the face-stimulus reduced soap-use compared so that the ?bogus? counterpart, F(4,261)=6.13. Number of entries predicted handwashing in both males in addition to females. For males this effect was most pronounced in the face condition; as the number of entries increased, the rate of increase of hand-washing was greater than in any other stimulus Discussion: A face-like stimulus served so that increase handwashing over other stimuli in males but a reverse effect is observed in females. A similar study noted atypical results in consideration of females. Research on the gender difference is recommended. The stimuli used in this study was particularly weak in addition to lacked the visual contrast in the eye region needed in consideration of face processing. What we found There was an effect of condition on soap use in both groups. Hand-washing was significantly higher in males, but lower in females. Wash your hands alongside soap Fig. 2 The face like pattern used in this experiment. Similar figures have been used alongside great effect in addition to engender cooperation in addition to honesty among participants. One important feature is the strong contrast within the eye region which denote pupils. The original experimental stimulus lacked this contrast as it was printed on white paper.

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Seamans, Andy Managing Editor

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