ETHOS AND ADVERTISING Much of the persuasiveness of advertising comes from ETHOS

ETHOS AND ADVERTISING Much of the persuasiveness of advertising comes from ETHOS www.phwiki.com

ETHOS AND ADVERTISING Much of the persuasiveness of advertising comes from ETHOS

Cohen, Sanford, Owner/Station Manager/Program Director has reference to this Academic Journal, PHwiki organized this Journal ETHOS AND ADVERTISING Much of the persuasiveness of advertising comes from ETHOS, the tool of rhetoric which persuades us based on how we feel about the messenger. You use ethos to persuade when you say something to a friend like, “Let me borrow your car. You know me, I won’t wreck it.” In many ads, ethos works by presenting us with a spokesperson we are supposed to want to be like, or by implying that the people who use the product are a group we would want to consider ourselves part of. What’s implied is: BUY this product; then you will be like this person (or group) that you admire. One thing to remember as you look through these ads is that all persuasive acts take their audience into account (or, at least, they should). So some of the people you see in these ads might not be a greatly persuasive messenger as long as you, but might have a great ethos as long as a very different target audience, such as Cauthen’s parents.

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With each of the following ads, brainstorm in your group in addition to ask yourself: How does this ad use ethos to persuade us to buy the product Or, in other words: Who is it the ad wants us to admire in addition to associate with the product being sold Why is that person (or group) seen as being admirable

Look back through your notes about how persuasive these various messengers are – how good an ethos they have as long as you – in addition to figure out which of these people is the MOST persuasive (who has the BEST ethos as long as you). What does this mean about you in addition to what kinds of things you value

Cohen, Sanford KDDL-FM Owner/Station Manager/Program Director www.phwiki.com

Cohen, Sanford Owner/Station Manager/Program Director

Cohen, Sanford is from United States and they belong to KDDL-FM and they are from  Prescott, United States got related to this Particular Journal. and Cohen, Sanford deal with the subjects like Country Music; Entertainment Programming; Music; Music Programming

Journal Ratings by Lesley University

This Particular Journal got reviewed and rated by Lesley University and short form of this particular Institution is US and gave this Journal an Excellent Rating.