Industry Analysis Category Attractiveness Summary Aggregate Category Factors Attractiveness of Market Variables Category Factors

Industry Analysis Category Attractiveness Summary Aggregate Category Factors Attractiveness of Market Variables Category Factors www.phwiki.com

Industry Analysis Category Attractiveness Summary Aggregate Category Factors Attractiveness of Market Variables Category Factors

Lisaius, Som, Investigative Reporter has reference to this Academic Journal, PHwiki organized this Journal Industry Analysis Chapter 03 Category Attractiveness Summary

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Aggregate Category Factors Category size Category growth Stage in product life cycle Sales cyclicity Seasonality Profits Attractiveness of Market Variables Category Attractiveness over the Product Life Cycle

Category Factors Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Current category rivalry Pressure from substitutes Category capacity Factors in Assessing the Structure of Industries Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Amount of intracategory rivalry Threat of substitute products or services Threat of new entrants Economies of Scale Product Differentiation Capital Requirements Switching Costs Distribution

Buyer Bargaining Power is High When: Product bought is a large percentage of the buyer’s cost. Product bought is undifferentiated. Buyers earn low profits. Buyer threatens to backward integrate. Buyer has full in as long as mation. Substitutes exist as long as the seller’s product or service. Supplier Bargaining Power is High When: Suppliers are highly concentrated, that is, dominated by a few firms. There is no substitute as long as the product supplied. Supplier has differentiated its product or built in switching costs. Supply is limited. Major Characteristics of Categories Exhibiting Intensive Rivalries Many or balanced competitors Slow growth High fixed costs Lack of product differentiation Personal rivalries

Impact of Category Factors on Attractiveness Environmental Factors Technological Political Economic Regulatory Social Typology of Technical Developments

Conceptualizing Political Risks Projected Population Change in the U.S.: 2000–2010 The 10 Themes of N-Gen Culture

Evidence of Inequality, as Cited by Federal Reserve Chairman Ben Bernanke Share of Food Purchases Category Attractiveness: Retail Coffee

Category Attractiveness: MP3 Phones

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