McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights www.phwiki.com

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights

Washington, Lisa, Morning Anchor/Reporter has reference to this Academic Journal, PHwiki organized this Journal McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved. LO1 Identify retailers in terms of the utilities they provide. Explain the alternative ways to classify retail outlets. LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 17, YOU SHOULD BE ABLE TO: Describe the many methods of nonstore retailing. LO3 17- LO4 Classify retailers in terms of the retail positioning matrix, in addition to specify retailing mix actions. Explain changes in retailing with the wheel of retailing in addition to the retail life cycle concepts. LO5 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 17, YOU SHOULD BE ABLE TO: 17-

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RETAILERS ARE REINVENTING THEIR STORES TO MATCH THE WAY YOU WANT TO SHOP! 17- THE VALUE OF RETAILING LO1 Retailing Consumer Utilities Offered by Retailing Place Possession The Global Economic Impact of Retailing Form Time 17- FIGURE 17-1 Which retailer best provides which utilities 17-

FIGURE 17-2 The relative size of different types of retailers 17- CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP LO2 Independent Retailer Form of Ownership Corporate Chain Wholesaler-Sponsored Voluntary Chains Contractual Systems Retailer-Sponsored Cooperatives 17- CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP LO2 Franchising Contractual Systems Business-Format Franchises Product-Distribution Franchises 17-

FIGURE 17-3 The top five franchises in the United States 17- Self-Service CLASSIFYING RETAIL OUTLETS LEVEL OF SERVICE LO2 Limited Service Full-Service 17- Depth of Product Line CLASSIFYING RETAIL OUTLETS TYPE OF MERCHANDISE LINE LO2 Specialty Outlets Category Killers 17-

FIGURE 17-4 Stores vary in terms of the breadth in addition to depth of their merch in addition to ise lines 17- Breadth of Product Line CLASSIFYING RETAIL OUTLETS TYPE OF MERCHANDISE LINE LO2 General Merch in addition to ise Stores Scrambled Merch in addition to ising Hypermarket Intertype Competition Supercenter 17- FIGURE 17-5 Hypermarkets are popular in Europe while supercenters are popular in the U.S. 17-

FIGURE 17-6 Many types of retailers do not have stores 17- NONSTORE RETAILING LO3 Automatic Vending Direct Mail in addition to Catalogs 17- NONSTORE RETAILING LO3 Television Home Shopping Online Retailing 17-

GOING ONLINE Get Ready as long as Smack Shopping! 17- NONSTORE RETAILING LO3 Telemarketing Direct Selling Do-Not-Call Registry 17- FIGURE 17-7 Elements of a retailing strategy 17-

RETAILING STRATEGY POSITIONING A RETAIL STORE LO4 Retail Positioning Matrix Breadth of Product Line Value Added 17- FIGURE 17-8 The four positioning strategies as long as retailers 17- RETAILING STRATEGY RETAILING MIX LO4 Retailing Mix Original Markup Maintained Markup Retail Pricing Markdown Gross Margin 17-

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RETAILING STRATEGY RETAILING MIX LO4 Everyday Low Pricing (EDLP) Everyday Fair Pricing Benchmark or Signpost Items 17- RETAILING STRATEGY RETAILING MIX LO4 Off-Price Retailing Warehouse Club Outlet Store Single/One-Price Policy Store 17- RETAILING STRATEGY RETAILING MIX LO4 Store Location Regional Shopping Centers Central Business District Anchor Stores Strip Location Community Shopping Center Power Center 17-

RETAILING STRATEGY RETAILING MIX LO4 Retail Communication Atmosphere or Ambiance Image Merch in addition to ise Category Management Metrics Consumer Marketing at Retail (CMAR) 17- USING MARKETING DASHBOARDS Why Apple Stores May Be the Best in the United States! Sales per Square Foot ($) in addition to Same Store Growth (%) 17- THE CHANGING NATURE OF RETAILING THE WHEEL OF RETAILING AND RETAIL LIFE CYCLE LO5 Wheel of Retailing Retail Life Cycle 17-

Retail Life Cycle The retail life cycle is the process of growth in addition to decline that retail outlets, like products, experience. It consists of the early growth, accelerated development, maturity, in addition to decline stages. 17- Multichannel Retailers Multichannel retailers are retailers that utilize in addition to integrate a combination of traditional store as long as mats in addition to nonstore as long as mats such as catalogs, television, in addition to online retailing. 17-

Washington, Lisa Morning Anchor/Reporter

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