The Impact of Technology on Donors, Fundraising in addition to the Field November 14, 2012

The Impact of Technology on Donors, Fundraising in addition to the Field November 14, 2012 www.phwiki.com

The Impact of Technology on Donors, Fundraising in addition to the Field November 14, 2012

Strote, Mary Ellen, Contributing Editor has reference to this Academic Journal, PHwiki organized this Journal The Impact of Technology on Donors, Fundraising in addition to the Field November 14, 2012 Bob Ottenhoff, President in addition to CEO Center as long as Disaster Philanthropy Greater dem in addition to as long as transparency in addition to accountability Greater dem in addition to as long as data on which to base decisions Greater personal engagement in philanthropy 10 million users projected to visit www.guidestar.org in 2012

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Most donors don’t spend a lot of time researching, in addition to those that do look as long as simple, digestible info Only 35% ever do research in addition to they are looking as long as simple facts in addition to figures Of those, ~75% spend <2 hours researching Never Researched Be as long as e Making a Donation Did Research on Any Donation in 2009 35% 65% Facts in addition to Figures Detailed Reports Quotes / Testimonials Stories They use that in as long as mation to validate their donation, not to choose between organizations For the 35% that do research, it is often to “validate” their choice of charity % of the 35% that research “I just want to make sure my charities ‘hurdle the bar’, I don’t care by how much” “I just want to ensure that I’m not throwing my money away.” “I can’t determine which is the ‘best’ nonprofit, but I can find out if a nonprofit is bad” “We give to faith based organizations if they are accredited by our church” Comments from Focus Groups C. HOW DONORS RESEARCH However, donors are not alike. Statistically, donors break out into six behavioral segments Repayer “I give to my alma mater” “I support organizations that have had an impact on me or a loved one” High Impact “I give to the nonprofits that I feel are generating the greatest social good“ “I support causes that seem overlooked by others” Casual Giver “I primarily give to well known nonprofits through a payroll deduction at work” “I donated $1,000 so I could host a table at the event” See the Difference “I think it’s important to support local charities” “I only give to small organizations where I feel I can make a difference” Faith Based “We give to our church” “We only give to organizations that fit with our religious beliefs” Personal Ties “I only give when I am familiar with the people who run an organization” “A lot of my giving is in response to friends who ask me to support their causes” Note: Segments based on statistical analysis. See appendix as long as details B. WHAT DONORS CARE ABOUT Individuals’ research behavior appears to vary more based on the type of donation than the type of donor HOW PEOPLE RESEARCH OTHER THAN “HIGH IMPACT”, RESEARCH DOESN’T VARY MUCH BY DONOR SEGMENT NOTES The type of donation (previous page) appears to be a greater predictor of research than the type of donor Consistent with the majority of donors not wanting to make a ‘bad donation’ As such, there may be ways to target certain giving experiences to influence behavior in addition to allocate greater dollars to HPNPs “I don't think I researched any last year since these are all nonprofits that I contributed to be as long as e in addition to I am aware of how they spend the funds in addition to trust them.” - Donor from Focus Group on “Individuals who Compare NPs” -- average Individuals’ research behavior appears to vary more based on the type of donation than the type of donor HOW PEOPLE RESEARCH OTHER THAN “HIGH IMPACT”, RESEARCH DOESN’T VARY MUCH BY DONOR SEGMENT -- average www.guidestar.org/money as long as good Expert Reviews We’re used to corporate reviews But why are ours so unknown/unused My Trip Across Country Palo Alto Are we a 21st Century Institution What are we doing to disrupt the status quo 2. What does it mean as long as us that the consumer is now king 3. Are we seeking new personnel skill sets 4. What are the new organizational structures How can we increase the speed of innovation Can develop new business models as long as today’s economic realties Evan Williams: co-founder Twitter: great businesses, that change the world, in addition to we love our work Thank You! Bob Ottenhoff – bob.disasterphilanthropy.org My blog: http://ceo.guidestar.org/ Connect with us on Twitter: @GuideStarUSA Connect with us on Facebook: http://www.facebook.com/GuideStarUSA Connect with us on Google+: GuideStar Strote, Mary Ellen Fit Pregnancy Contributing Editor www.phwiki.com

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Strote, Mary Ellen is from United States and they belong to Fit Pregnancy and they are from  Woodland Hills, United States got related to this Particular Journal. and Strote, Mary Ellen deal with the subjects like Parenthood

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